Job Openings

Marketing Specialist

Hand in Hand Parenting is looking for a Marketing Specialist for the Communications team of a well-established fast-paced nonprofit serving the public internationally. This role will focus on marketing specific products, services, professional training, and the excellent work of the nonprofit to customers, donors, and partners. This role assists the Content Manager and Director of Communications in monitoring and building brand awareness, sales, and fundraising projects and campaigns and analyzing the performance of ads and other communications in blogs, social media, email, video, live presentations, and web pages.

This is a contract 1099 position. Work from a location of your choice in the US.

Working knowledge of most tools of the trade is preferred; Word, Excel, Google Analytics, email software, Canva, Adobe Acrobat, Google Drive, Facebook, Twitter, Instagram, YouTube, and strong basic math skills.

Hand in Hand will gladly train the right candidate on internal systems and marketing or communications gaps.

Responsibilities:

  • Work closely with the Marketing and Communications team to enhance and optimize the sales, fundraising, and lead management process and automation to goals.
  • Ensure campaign improvements are monitored, tracked, evaluated, and recorded for future testing.
  • Partner with Marketing & Program managers to analyze and optimize campaign design and performance – lead acquisition costs, conversion rates, campaign performance KPIs – to help shape future marketing strategies.
  • Develop and test new campaigns to promote products, services, training, and certification offerings. Monitor and evaluate performance, adjust as needed for better results
  • Act as the primary internal advisor on continuously improving data intake – including contact list cleansing, uploads, and overall contact database integrity.
  • Research social media landscape, trends, and flag potential opportunities.
  • “Tune” ads and other promotions as needed during campaigns for best results.
  • Segment audience and test correct messages for specific segments.
  • Maintain, update, analyze, and improve email systems and campaigns.
  • Track advertising spend and analyze ROI on campaigns and keep Marketing team members up to date on budgets.
  • Evaluate performance of web pages, sales KPIs, event attendance, and other outreach efforts. Find and repair broken or out-of-date info online.
  • Track outreach, communications, and marketing campaign calendars and assist with project management for new and existing campaigns.
  • Work with internal and external team members to maximize promotion of no-cost live/online events for the public.

Requirements:

  • “Get it done” attitude that embraces options and possibilities.
  • Willingness to experiment, make mistakes, and learn from experience.
  • 2+ years of experience in marketing, communications, or analytical position or equivalent educational background.
  • Excellent analytical skills and ability to problem solve independently.
  • Self-starter and diplomatic team player in a fast-paced environment.
  • Familiarity with social media channels and targeted messaging.
  • Strong organizational and project management skills.
  • Excellent written and verbal communication skills.

Please send your letter of interest and resume here. Use the Subject line “Marketing Specialist – [YOUR NAME]”

ABOUT HAND IN HAND PARENTING

The mission of Hand in Hand Parenting is to support parents when parenting gets hard. The organization is dedicated to transforming the parenting experience by providing support, resources, and training to families and the professionals who work with families from all backgrounds and economic circumstances. For more than 30 years, the organization’s cutting-edge yet adaptable approach has given parents practical tools to resolve universal family challenges.

Hand in Hand Parenting serves families globally. The organization has over 100 instructors worldwide, and more than 20 active volunteers.

Hand in Hand Parenting is an equal opportunity employer that embraces a diverse, multicultural work environment. People of all ethnic backgrounds, people with disabilities, and people of diverse sexual orientations and gender identities are encouraged to apply.

Please send your letter of interest and resume here. Use the Subject line “Marketing Specialist – [YOUR NAME]”

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