Job Openings

Marketing Specialist

Hand in Hand Parenting is looking for a Marketing Specialist for the Communications team of a well-established fast-paced nonprofit serving the public internationally. This role will focus on marketing products, services, professional training, and excellent work of the nonprofit to customers, donors, and partners. This role assists the Content Manager and Director of Communications in monitoring and building brand awareness, sales, and fundraising projects and campaigns and analyzing ads and other communications in blogs, social media, email, video, live presentations, and web pages.

This position will work from a remote location of your choice in the US.

Must have working knowledge of most tools of the trade; Word, Excel, Google Analytics, email software, Canva, Adobe Acrobat, Google Drive, Facebook, Twitter, Instagram, YouTube, and strong basic math skills.

We will train the right candidate on internal systems and marketing or communications gaps.

Responsibilities:

  • Work closely with the Marketing and Communications team to enhance and optimize the sales, fundraising, and lead management process and automation, ensuring campaign improvements are tracked and recorded for future testing
  • Partner with Marketing & Program managers to analyze and optimize campaign design and performance – lead acquisition costs, conversion rates, campaign performance KPIs- to help shape future marketing strategies.
  • Develop and test new campaigns to promote products, services, training, and certification offerings and monitor and evaluate performance, adjust as needed for better results
  • Act as the primary internal advisor on continuously improving data intake – including contact list cleansing, uploads, and overall contact database integrity.
  • Research social media landscape, trends, and flag potential opportunities
  • “Tune” ads and other promotions as needed during campaigns for best results
  • Segment audience and test correct messages for specific segments
  • Maintain, update, analyze and improve email systems and campaigns
  • Track advertising spend and analyze ROI on campaigns and keep Marketing team members up to date on budgets
  • Evaluate performance of web pages, sales KPIs, event attendance, and other outreach efforts. Find and repair broken links, out of date promos, feature images and author profiles that need updating
  • Track outreach, communications, and marketing campaign calendars and assist with project management for new and existing campaigns
  • Work with internal and external team members to maximize promotion of no-cost live/online events for the public

Requirements:

  • “Get it done” attitude that embraces options and possibilities
  • Willingness to experiment, make mistakes, and learn from experience
  • 2+ years of experience in marketing, communications, or analytical position or equivalent educational background
  • Excellent analytical skills and ability to problem solve independently
  • Self-starter and diplomatic team player in a fast-paced environment
  • Familiarity with social media channels and targeted messaging
  • Strong organizational and project management skills
  • Excellent written and verbal communication skills

Please send your letter of interest and resume here. Use the Subject line “Marketing Specialist – [YOUR NAME]”

ABOUT HAND IN HAND PARENTING

The mission of Hand in Hand Parenting is to support parents with the insights, skills and tools necessary to build the meaningful connections that parents and children need to thrive. The organization is dedicated to transforming the parenting experience by providing support, resources, and training to families from all backgrounds and economic circumstances. For more than 25 years, the organization’s cutting-edge-yet-adaptable approach has given parents practical tools to resolve universal family challenges.

Hand in Hand Parenting serves families throughout the San Francisco Bay Area, across the U.S and globally. The organization has a staff of seven highly-committed, talented individuals, over 100 instructors worldwide, and more than 20 active volunteers.

Hand in Hand Parenting is an equal opportunity employer that embraces a diverse, multicultural work environment. People of all ethnic backgrounds, people with disabilities, and people of diverse sexual orientations and gender identities are encouraged to apply.

Please send your letter of interest and resume here. Use the Subject line “Marketing Specialist – [YOUR NAME]”

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